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The business of buying and selling through the mail has never been bigger. As such, a lot of companies are starting to gear their policies toward this sector of the market. You may have noticed that a lot of companies use custom-printed packing tape on their boxes, and you may have considered the use of such tape for your own business needs. This might seem like an unnecessary expense, but there are several good reasons to consider the use of printed packing tape for any business.

Brand Recognition

There is a lot of research to show that brand recognition is very important. For instance, this study found that consumers would usually choose the more famous brand, even if other products had better reviews. Why is this true? The answer is simple. People don’t necessarily trust reviews and other secondhand opinions. Rather, most people choose to stick with the brands that have served them well in the past.

Printed packing tape plays a role in brand recognition because it gives you one more opportunity to put a distinctive stamp on your product. Consumers tend to notice those little things, even if they don’t care about them on a conscious level.

Special Instructions

Although this will not be a concern for all businesses, there are a lot of products that require special handling, shipping, or storage conditions. For instance, some medicines need to be kept within a certain temperature range. Items made of glass and other breakable materials should obviously be marked as “fragile.” Printed packing tape gives you a way to customize the instructions for the needs of each product.

Tamper-Evident Labeling

When you employ custom printed tape, you are using a product that is used by no one else. Thus, consumers can have more confidence that the product has not suffered from tampering or theft. A package that is sealed with proprietary tape will be very hard to open without leaving some obvious signs.

Of course, we cannot classify this is “tamper-proof” labeling, because it doesn’t do anything to prevent or hinder someone from opening the package. However, it does provide evidence of tampering and theft, which can provide an effective fear deterrent for those who might be tempted to do something crooked. Thus, custom-printed packing tape is an example of “tamper-evident” labeling.

Save Money On Printed Boxes

At first glance, custom-printed packing tape might seem like a waste of money. After all, the average consumer is just going to tear it off and throw it away, right? It is tempting to think this way, but things aren’t that simple. Like any other aspect of your packaging, the custom-printed tape will serve to make the product more attractive. However, there is also a financial benefit to be considered.

Printed boxes are more expensive than plain boxes. Of course, we aren’t talking about a huge difference here, but it can add up quickly when you start buying mass quantities of boxes. By using custom-printed tape, you don’t necessarily have to use printed boxes. Thus, it is actually more cost-effective to use the custom tape, as long as you use plain boxes.

To get an idea of how much difference printing can make, let’s make a random price comparison. We are in no way endorsing either of these websites/companies, as both have been chosen at random. First, let’s look at some plain boxes. This site offers plain boxes that are 12 inches long, 12 inches wide, and 6 inches tall. The total cost comes out to about .76 per box.

Pricing for custom boxes is a little trickier because it depends on several factors. You might choose to have printing on one side only, or you might choose to have it printed on multiple sides. Obviously, more printed sides will equal a higher cost. For example, let’s look at this website.

The cost per box comes out to about $3.12, which is more than four times higher than a plain box of similar size! These boxes are 12 inches long, 12 inches wide, and 16 inches tall, so that should be taken into consideration as well. If you go for a 2-sided print job, the cost goes up to $3.90 per box. Even when we consider the greater height of this box, we can see that printing makes a huge difference in terms of cost.

Enhanced Visual Appeal

Most postal packages are mailed in plain Kraft paper boxes, with little more than the name and address of the sender and/or recipient. Due to postal service regulations, you can’t always use the flashiest and most impressive packaging. However, the use of custom-printed tape will give you a way to decorate the outside of a postal package without spending a lot of money or breaking any rules.

It is important to understand the importance of visual appeal in the field of package design. Since most packages are disposable, visual appeal is their only reason for existing. This study illustrates the importance of visual appeal in the popularity of web sites, which would naturally include your business website.

We can learn several things from this research. First, they found that images of human faces were generally favored by the test subjects. Secondly, they found that visual appeal was usually associated with a higher degree of trust in the website and/or its products and services. This study was done using eye-tracking technology so that they could see where the eye was naturally drawn.

Conclusion

Perhaps now you can see why custom-printed packing tape has become so popular in recent years. Apart from the obvious fact that it makes your packaging more attractive, it offers several practical benefits that should not be ignored. You can increase the uniqueness and recognizability of your brand, provide an extra layer of protection against tampering and theft, provide any necessary instructions, and save some money in the process. We hope that this article has been helpful, and we invite you to fill out the contact form below if you would like to learn more.