As a company that creates jewelry, you have many considerations to make. From the type of materials you choose to use to the style you’re best known for, each detail shapes the public’s perception of you. One area of product development you may not have thought about is jewelry packaging. It’s the literal icing on the cake when it comes to presenting the jewelry.
Tips for jewelry packaging are listed below. Each offers a new way to promote your products. Rather than waste the opportunity to use the box to further your branding, you take advantage of the opportunity to create packaging that’s equally attractive and thrilling. That way, everyone that receives your jewelry feels a sense of excitement when they open the box.
This short guide helps you create beautiful packaging that commands attention. It helps further your brand identity by making it more recognizable. It allows people to plan their special occasions with ease because it gives them access to beautiful presentation options that match their company’s image. If you haven’t thought about the packaging you’ll provide for your custom jewelry, remember that it’s often the first thing people see when receiving a gift from another person.
Decide Which Type of Box is Best for the Jewelry You’re Selling
You may associate boxes with square or rectangle shapes, but that isn’t necessarily the case. Jewelry boxes come in a range of sizes and shapes. That means that you can incorporate these details into your branding. For example, if your logo has a circle in it, you may want to choose a box with a different structure than your average packaging does today.
Every element of your presentation speaks volumes about your company and how it chooses to do business. It shapes the customer experience and makes a difference in how well others perceive the value of your products and services. If you think about packaging as an investment that earns you the business of repeat customers, it becomes a bigger part of your overall sales.
Select the Color That Represents Your Brand or Overall Message
Different colors make all the difference in creating brand identity. If you use a color throughout your marketing materials, you’ll want to create boxes in that color. That way, people recognize your brand instantly. Think about Tiffany & Co.’s branding. It’s iconic and easily identifiable by everyone.
You can opt to go with a similar shade or even a contrasting color to create a visual impact. The best way of knowing how the boxes look is to request a sample of the packaging before you place your order. You can work with the packaging company to ensure your satisfaction with the jewelry boxes you choose to order. Making sure that the colors are spot-on is something you’ll want to do before buying boxes in bulk.
It’s important to keep all fonts, images, and messages the same when branding your jewelry boxes. Doing so builds credibility in your brand and gets people to notice it without a lot of extra effort. When your company is recognizable, it makes it easier for other people to learn more about your jewelry and how to order it for themselves and their family and friends.
Choose Matte, Gloss, Metallic, or Matte Textured Options for Boxes
Along with color, you get to select the amount of shine or texture your boxes have visibly. We offer various options for you to choose from, making it even easier to personalize the packaging that you buy. You can opt to select a matte finish or take it to the next level with gloss, metallic, or matte textured finishes. It’s up to you to determine what makes the boxes stand out.
You may find that too much shine or texture takes away from your logo or emblem. The only way to know that is to experiment with the placement of your branding on different types of boxes. A matte-textured box may not look right with a raised logo. It can cause the design of the boxes to be too busy and therefore look inexpensive.
Select Luxe Ribbon Boxes
It’s another way to elevate your jewelry. This type of box is extra luxurious. They come in a variety of colors, making it easy for you to create the type of message that elevates your brand. The smallest details count when you have other jewelry companies competing with you.
Luxe ribbon boxes set your products apart. They make them easy to display and appreciate, too. When people see your jewelry displayed in your storefront or photos of it in the boxes online, they’re captivated by them. They want to know more about your brand and how to get their hands on a beautiful piece of jewelry for themselves or someone they care about and want to impress.
Decide How You Display Your Logo or Emblem on the Boxes
The size and placement of your logo or emblem make all the difference. It can help improve the overall appeal of your products or take away from the overall message you’re trying to relay. If you want to avoid creating distracting packaging, there are some things you’ll need to do. Ordering a sample box allows you to see what your order will look like before investing in a large number of packages that you cannot use for your company.
Your logo or emblem is how people know that the jewelry came from you. It needs to be prominent without being overpowering. You can experiment with scale and the placement of your branding to create a package that looks and feels exceptional. If you need assistance with this part of the transaction, let us know to ensure your satisfaction. You want to know that the impression that you make on your customers is nothing but positive.
Protect the Jewelry from Damage During Transport
It’s not enough to purchase boxes for holding the jewelry. You want to protect it, too. That’s where cotton or peach board inserts are useful. They provide extra cushioning that shields the jewelry from damage while being shipped to another location. Spending extra on your packaging keeps the jewelry from being scratched while traveling to its new owners.
When shipping jewelry, you’ll want to make sure there is enough padding in the packaging to keep the jewelry protected. If you mail a box with the jewelry box inside it, investing in foam peanuts or bubble wrap is advisable. You’ll also want to properly insure the contents to protect the customer against loss and theft. It protects your company as well, so making sure that the chances of the jewelry getting damaged during transport lessen, is imperative.
You Never Get a Second Chance to Make a Favorable First Impression
The packaging you select for the jewelry you sell needs careful consideration. It’s part of your overall branding and can say a lot about your company and its values. If you want to give people a favorable impression of you from the first minute they set eyes on your packaging, make the box count. It’s something that they’ll want to hold onto to store their jewelry in or keep as a keepsake because of how beautifully designed it is today.
Customers have many options to choose from when buying jewelry. They chose yours because of how beautiful and unique it is when compared to others. Continue to give them a favorable impression of your brand by making sure that the packaging is just as luxurious and memorable as the pieces that they buy from you. You can use different types of packaging to communicate what’s inside the boxes easily.
Request a Free Price Quote So You Can See How Much Your Boxes Will Cost
Contact Mid-Atlantic Premier Packaging with your request for a custom price quote today. Elevate your jewelry with beautiful boxes that make presenting the item to a loved one extra special. When the person you give your gift to receives their jewelry, they’ll know right away that it’s full of meaning. Reach out to us with any questions that you have about selecting and designing retail boxes that make a powerful impact.
We offer lots of variety in jewelry packaging, so you’re sure to get exactly what you want in boxes. If you need help selecting the right boxes for your products, let us know. We have years of experience helping businesses like yours excel. Branding is something we’re experts at doing.