Why Your Customers Expect You to Offer Free Christmas Gift Wrapping

Why Your Customers Expect You to Offer Free Christmas Gift Wrapping

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If you’re a small or local business, you’ve probably wondered whether or not you should — or can afford to — offer complimentary gift wrapping and packaging to your customers this holiday season. You’re not alone in your concerns: it can be challenging to navigate, let alone rise to, customer expectations, especially as you approach the end of the year and start examining your numbers more closely. The fact is though, your customers already expect you to offer free gift wrapping — and not doing so could hurt you in the long run. Still not convinced? Here are 6 good reasons to consider offering gift wrapping for your customers. Read More

18 Stats that Prove Retail Packaging Creates Customer Loyalty and Grows Your Business [INFOGRAPHIC]

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Of course we’re going to tell you how much of a difference the right packaging, bags, and boxes can make to your business – but you don’t have to just trust us. We’ve got the facts to back up our narrative. Need some convincing? Let’s take a look at some of the top statistics regarding the impact that the right retail packaging can have on your store. Read More

4 Ways to Promote Your Business On a Budget with Retail Packaging

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Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagination run wild, there are a few things you might want to take into consideration.

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6 Reasons You Should Have Ordered Your Christmas Wrapping Supplies by Now

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If you’ve been in business for a few holiday seasons, chances are you’ve already put in the majority of your Christmas and holiday wrapping supplies orders. But if you haven’t yet, don’t panic! There is still time to take advantage of pre-holiday sales, bulk deals, and all the other benefits that come with buying your packaging and wrapping supplies early. Check out why getting your order in early is the best way to alleviate at least some of that familiar holiday stress. And if you just haven’t had the time to get it together this year? Don’t worry…we’ve still got you covered. Read More

How to Stand Out from the Competition by Changing Your Retail Packaging

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In today’s competitive age, you have to do whatever it takes to stand out. Sometimes, focusing on the details that other stores overlook can mean the difference between the red and the black for your company.

Stuck on ideas? One area you may want to consider reevaluating is your custom retail packaging.

But Wait…What Is Retail Packaging?

Retail packaging is everything that “wraps up” your products, from the tissue paper you first use, to the shopping bag or shipping box you gently pack merchandise in for customers. Though you’re probably familiar with standard retail packaging, maybe you haven’t considered that there are literally hundreds, maybe thousands, of customizable options that can take your branding experience to the next level and really let you stand out from the competition. Read More

7 Signs Your Customers Hate Your Retail Packaging and How to Fix It

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The Scenario

Your storefront looks amazing, you know your merchandise is killer, and your customers are buying what you’re selling.

You’ve recently been featured in a local magazine or on a social media platform as the next big boutique in town.

Your business is growing, and you’re making a profit.

It’s clear: Customers love your store. But why do they always look a little bit let down when they leave with your shopping bags, even though they found exactly what they needed? Read More

What is Retail Packaging and Why Do I Need it to Grow My Business?

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When customers decide to head to a brick-and-mortar store as opposed to finding something online, chances are their decision has a lot to do with how much they enjoy and value the in-store experience.

There’s something about being able to walk into a store, see all the merchandise in person, actually hold it in your hands, test it out, or try it on, as opposed to the scroll-click-hope-for-the-best experience you get when shopping online. Read More

Why You Should Offer Free Christmas Gift Wrapping This Holiday Season

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The holiday season is the bread and butter for many small businesses. While they often come with the financial benefits of extra orders and an influx of new customers, holidays can also be a perfect opportunity to show your customers just how much you appreciate their business. To generate customer loyalty, rise above your competitors, and create brand recognition, consider offering complimentary gift wrapping this holiday season. Offering gift wrapping makes sense for several reasons, which we list below.

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