Why Mailer Boxes Are Dominating The Industry
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available. Such is the case with mailer boxes. If...
What Coating To Use For What Type of Packaging
Today's consumer is more sophisticated than ever before. When they buy something, they aren't just shopping for a new product. They also are looking for an experience when unboxing said product. It's up to entrepreneurs to figure out how to provide that experience to...
Digital vs. Offset Printing for Packaging
In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries. However, it's safe to say that the printing techniques that are used today are definitely not the same as those that were used to print the...
Custom Packaging Tips for Online Brands
How long does it take for a customer to form an opinion about a brand? According to a study published by Google, the average person creates a lasting first impression of a brand within 50 milliseconds. If you have a company that exists only in the virtual world,...
Showcase your Apparel in Tailor-made Apparel Boxes
If you are in the retail apparel industry, then you know how competitive it is. Those who want to stay in business must find ways to differentiate themselves from the crowd. This can be accomplished in many ways. It begins by selling eye-catching and original...
How Packaging Inserts Can Increase Customer Loyalty
Should packaging inserts be part of a brand's loyalty strategy? It might be hard to make the connection between this feature and brand strength at first glance. However, experienced marketers know all about the inertia created by inserts. The best part is that getting...
6 Tips for Better Packaging for E-Commerce Fulfillment
How do you go big with e-commerce packaging when you don't necessarily have a big budget? The answer isn't as complex as some sellers assume it should be. In fact, a smart, streamlined e-commerce packaging plan is the best way to smooth out your strategy for product...
How a Tagline Can Make Your Packaging Stand Out
Do brands need a tagline to catch eyes? Taglines are concise, powerful messages that reinforce brand identity. They can also increase memorability, boost recognition, and create trust. We often think of a tagline as being something we "hear." However, taglines can be...
Bakery Boxes to Add Appeal to Bakery Products
Do you own a bakery? If you do, then you may have spent a lifetime developing secret recipes. Maybe some of those were even handed down from one generation to the next, and now it's your goal to share each delectable concoction with the world. The result is that your...
How to Make Your Apparel Packaging Aesthetically Appealing
How do you dress up clothing in the right packaging? Apparel packaging requires the right aesthetic to really bring home the style message of your brand. After all, your customers are using your apparel for self-expression. Make sure your packaging enhances the way...
