Six Types of Kraft Paper Your Brand Needs to Discover
Sustainable and beautiful, kraft paper is making converts out of countless businesses looking for better packaging options. Deciding that kraft paper is the future of your packaging plan is only the first step. There are endless reasons why making the jump to kraft...
How to Convert Your Retail Packaging to Meet Sustainability Standards
Sustainability can't wait. For brands that utilize retail packaging, the urgency for making sustainable, eco-friendly updates is palpable. In polls, consumers are overwhelmingly voicing their support for brands that utilize eco-friendly practices. Beyond that, many...
Food Packaging Trends to Know in 2021
Consumers are grabbing for some very different things in 2021 than they were in 2020, 2019 or 2018. As anyone in the consumer-goods industry knows, packaging strongly influences buying decisions. In a consumer poll conducted by the Paper and Packaging Board, 72...
4 Things You Should Consider When Making Your Next Packaging Purchase
Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply...
Why Crinkle Cut Shred Makes Boxes Better
Shredded paper is shredding the competition when it comes to providing an affordable, sustainable packing material. Jubilant and whimsical, crinkle cut shred paper is designed to make recipients smile. However, this packaging filler is no joke when it comes to...
Color Psychology: What Do Packaging Colors Say About Your Brand?
Do the colors of your retail packaging accurately depict the messaging and branding of your business to attract your target customers?
How to Recycle Kraft Paper
Flexible and resistant, kraft paper has quickly become the preferred packaging choice for many brands. This is a durable, attractive, cost-effective and eco-friendly option that allows brands to create a wholesome, responsible brand identity without compromising on...
Custom Kraft Boxes? It’s Easy If You Do it Smart
What is it about kraft boxes that makes you look twice? Kraft boxes are "naked" boxes made from unbleached pulp. In most cases, they are made from recycled kraft paper. This gives them a very wholesome, holistic look that somehow makes whatever is waiting inside take...
What makes Packaging Social Media Shareable?
There's a "like" waiting under every package lid! While social media has taught the world many different lessons over the past decade, one of the biggest takeaways for marketers is that people love to share their experiences. In fact, the concept of the "shared...
7 Reasons Why Demand for Eco-Friendly Packaging is Rising
As we approach Earth Day 2021, the world is ready to repackage the way it handles packaging. Consumers are hungry for packaging that doesn't cause their purchasing decisions to harm the planet. Brands are hungry for sustainable options that represent their values. In...
