Category: Retail Packaging

7 Signs Your Customers Hate Your Retail Packaging and How to Fix It

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The Scenario

Your storefront looks amazing, you know your merchandise is killer, and your customers are buying what you’re selling.

You’ve recently been featured in a local magazine or on a social media platform as the next big boutique in town.

Your business is growing, and you’re making a profit.

It’s clear: Customers love your store. But why do they always look a little bit let down when they leave with your shopping bags, even though they found exactly what they needed? Read More

What is Retail Packaging and Why Do I Need it to Grow My Business?

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When customers decide to head to a brick-and-mortar store as opposed to finding something online, chances are their decision has a lot to do with how much they enjoy and value the in-store experience.

There’s something about being able to walk into a store, see all the merchandise in person, actually hold it in your hands, test it out, or try it on, as opposed to the scroll-click-hope-for-the-best experience you get when shopping online. Read More

5 Ways to Save Money with Retail Packaging

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No matter what kind of business or store you run, custom retail packaging can help give your store a higher-end and personalized feel, which every customer can appreciate.

Because it doesn’t matter if you’re selling dog food or diamonds, repeat business and loyal customers are the secret sauce that can mean your store’s success. And keeping your name at the forefront of your customers’ minds, is a main ingredient!

Still, many business owners incorrectly assume that purchasing customized shopping bags will drive their operating costs through the roof. But in reality, all this assumption does is let you miss advertising opportunities and ways to save money on your packaging needs.

Wait. Save money? But, isn’t custom packaging more expensive? It depends on how you look at it.

Let us explain how you can actually save money, build your brand, and increase customer loyalty through customized packaging. Read More

4 Things to Consider When Buying Retail Shopping Bags

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Once you figure out the answer to the basic question, “What is retail packaging?” you may be full of creative ideas for how your custom retail packaging can set you apart from the competition. And when you consider that recent studies show that 9 out of 10 consumers have reused a custom branded bag or box, it just makes sense to consider customizing your packaging. But before you let your imagination run wild, there are a few things you might want to take into consideration.

We’ve gathered a helpful checklist of questions to ask yourself before you commit to a huge order of retail shopping bags that don’t actually work for your business. Check them out below! Read More