by Julie Rotuno | May 8, 2021 | General Packaging, Recycling, Retail Packaging
Sustainability can’t wait. For brands that utilize retail packaging, the urgency for making sustainable, eco-friendly updates is palpable. In polls, consumers are overwhelmingly voicing their support for brands that utilize eco-friendly practices. Beyond that,...
by Julie Rotuno | May 1, 2021 | Custom Retail Packaging, General Packaging, Packaging Ideas, Retail Packaging
Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply...
by Heather Capezio | Apr 29, 2021 | Custom Retail Packaging, General Packaging, Informational, Packaging Ideas, Retail Packaging
Is your business packaging showing the world that you are youthful and vibrant? Or invoking a sense of peaceful calmness? Most importantly: Do the colors of your retail packaging accurately depict the messages and branding of your business to attract your target...
by Julie Rotuno | Apr 25, 2021 | Blog, Custom Retail Packaging, Retail Packaging
What is it about kraft boxes that makes you look twice? Kraft boxes are “naked” boxes made from unbleached pulp. In most cases, they are made from recycled kraft paper. This gives them a very wholesome, holistic look that somehow makes whatever is waiting...
by Julie Rotuno | Apr 19, 2021 | Blog, Recycling, Retail Packaging
As we approach Earth Day 2021, the world is ready to repackage the way it handles packaging. Consumers are hungry for packaging that doesn’t cause their purchasing decisions to harm the planet. Brands are hungry for sustainable options that represent their...
by Julie Rotuno | Mar 13, 2021 | Blog, Custom Retail Packaging, Retail Packaging
Did you know that color is its own subtle language? Whether you have realized it or not, color can influence your mood and decision making. Remember the last time you enjoyed a hike through a lush, green forest? Perhaps you felt tranquility and peace. What about when...
