by Julie Rotuno | May 6, 2022 | Blog, Custom Retail Packaging, Informational, Retail Packaging
In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries. However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print...
by Julie Rotuno | May 3, 2022 | Custom Retail Packaging, E-Commerce, Retail Packaging
How long does it take for a customer to form an opinion about a brand? According to a study published by Google, the average person creates a lasting first impression of a brand within 50 milliseconds. If you have a company that exists only in the virtual world,...
by Julie Rotuno | Mar 24, 2022 | Blog, Custom Retail Packaging, Retail Packaging
The first rule of product packaging 101 is learning the difference between packaging and packing. No, they aren’t interchangeable. However, these two “cousins” of the commerce world are linked in important ways. It’s understandable that brand...
by Julie Rotuno | Mar 18, 2022 | Blog, Custom Retail Packaging, Retail Packaging
Magnetic boxes make product packaging better in a snap. Brands are increasingly turning to self-closing magnetic boxes due to their visual allure, reliable closure, and durability. Magnetic closure is commonly used on boxes housing: Food and refreshmentsHigh-end...
by Julie Rotuno | Mar 12, 2022 | Blog, Custom Retail Packaging, E-Commerce, Packaging Ideas, Retail Packaging
Is now a time to go bold with packaging? The answer depends on which school of thought you land in when it comes to minimalist versus maximalist packaging. Both options come with pros and cons that can rub up against your marketing plans. Both also have the potential...
by Julie Rotuno | Mar 9, 2022 | Blog, Custom Retail Packaging, Retail Packaging
How do you get a product ready for the shelf? Brands readying for launch quickly discover that product design isn’t done until package design is done. That’s because packaging is a big factor in point-of-sale appeal. In fact, 72% of American consumers...
