by Julie Rotuno | May 6, 2022 | Blog, Custom Retail Packaging, Informational, Retail Packaging
In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries. However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print...
by Julie Rotuno | Apr 21, 2022 | Blog, Custom Retail Packaging, General Packaging, Informational
How do you go big with e-commerce packaging when you don’t necessarily have a big budget? The answer isn’t as complex as some sellers assume it should be. In fact, a smart, streamlined e-commerce packaging plan is the best way to smooth out your strategy...
by Julie Rotuno | Feb 12, 2022 | Blog, Custom Retail Packaging, Informational
What does color have to do with good product packaging? The answer becomes clear once you dive into color matching for printed packaging. While the concept of color matching is simple, the truth is that this isn’t simply a minor detail to check off your list...
by Julie Rotuno | Jan 18, 2022 | Blog, General Packaging, Informational
Damaged merchandise leads to a damaged reputation. The cost and disappointment associated with products that arrive damaged can be impossible for a brand to bounce back from. Brands are on the hook for replacing a product, covering return shipping, managing...
by Julie Rotuno | Dec 30, 2021 | Blog, Informational
Every industry has jargon, and it can take years of exposure to become familiar with the terms that are common in any given industry. Usually, you have time to get familiar with jargon when you enter a new industry, but that may not be the case when you are...
by Julie Rotuno | Nov 9, 2021 | Bags, Blog, Informational, Kraft Paper, Paper Bags
The humble but fashionable paper bag is the bag of choice for many retailers. They like the way the bags look, customers like how they feel and everyone appreciates that the bag can be reused and then recycled. Paper bags may be a popular and sensible packaging...
