by Heather Capezio | Apr 29, 2021 | Custom Retail Packaging, General Packaging, Informational, Packaging Ideas, Retail Packaging
Is your business packaging showing the world that you are youthful and vibrant? Or invoking a sense of peaceful calmness? Most importantly: Do the colors of your retail packaging accurately depict the messages and branding of your business to attract your target...
by Julie Rotuno | Apr 16, 2021 | Custom Retail Packaging, General Packaging
How does a brand become unforgettable? The secret comes down to creating an experience that leaves an imprint. For brands, this means appealing to all the senses to create an exciting, satisfying product interaction for customers from start to finish. Many brands...
by Julie Rotuno | Apr 10, 2021 | Blog, General Packaging
Packaging a product is almost as important as the product itself. The eye has to relate to the contents and brand. Choosing an easily recognized and attractive form of packaging will enhance a consumer to buy a product. It is not only the looks alone that trigger the...
by Julie Rotuno | Mar 17, 2021 | General Packaging
When was the last time your company revamped its product packaging? If your company is like most, the answer may be “years” or even “decades.” Or, maybe your business is just getting started. If so, then it’s time to make some critical...
by Julie Rotuno | Mar 9, 2021 | General Packaging
The packaging industry in the U.S. alone is a $180 billion enterprise, and it’s growing rapidly due to the increased reliance on e-commerce and at-home delivery during the recent COVID crisis. And, even after the pandemic is over, most experts predict that...
by Julie Rotuno | May 1, 2020 | General Packaging
Effective marketing can be a difficult aspect to grasp. What one finds interesting, another may find dreadful. If you want to up your small business’s marketing game, then you need to grasp onto the idea of innovation and creativity—which means thinking quite far out...
