by Matt Rotuno | Apr 10, 2021 | Blog, General Packaging
Packaging a product is almost as important as the product itself. The eye has to relate to the contents and brand. Choosing an easily recognized and attractive form of packaging will enhance a consumer to buy a product. It is not only the looks alone that trigger the...
by Matt Rotuno | Mar 17, 2021 | General Packaging
When was the last time your company revamped its product packaging? If your company is like most, the answer may be “years” or even “decades.” Or, maybe your business is just getting started. If so, then it’s time to make some critical...
by Matt Rotuno | Mar 9, 2021 | General Packaging
The packaging industry in the U.S. alone is a $180 billion enterprise, and it’s growing rapidly due to the increased reliance on e-commerce and at-home delivery during the recent COVID crisis. And, even after the pandemic is over, most experts predict that...
by Matt Rotuno | May 1, 2020 | General Packaging
Effective marketing can be a difficult aspect to grasp. What one finds interesting, another may find dreadful. If you want to up your small business’s marketing game, then you need to grasp onto the idea of innovation and creativity—which means thinking quite far out...
by CColeman | Apr 20, 2020 | General Packaging
Sometimes, you don’t want to ship goods in a box, especially if the items are not fragile and are very lightweight. When that happens, what do you use? Many companies are now reaching for poly mailers, a cost-effective and durable mailer that can replace bulky, heavy...
by CColeman | Apr 17, 2020 | General Packaging
A personal touch. A splash of color. A note of thanks. These are things that people innately enjoy, and so it should be incorporated in various parts of the business. When you blend these elements with packaging, you get what is being called the “unboxing experience.”...
