by Julie Rotuno | Jun 19, 2021 | Blog, E-Commerce
Are you getting ready to delve into the world of e-commerce? If so, or if you’re already knee-deep in online orders, it’s essential to deal with the question of packaging. For e-sellers, this is a two-pronged challenge. First, you need to make sure that...
by Julie Rotuno | Jun 16, 2021 | Blog, Custom Retail Packaging, E-Commerce, Packaging Ideas
Do you use packaging inserts to build customer loyalty, enhance your brand, and add to your total sales? If you don’t, then it’s time to consider adding these simple card-like pieces of written or printed literature to every e-commerce product you send out...
by Julie Rotuno | Jun 13, 2021 | Blog, E-Commerce, Retail Packaging
Have you ever wondered about the different ways to package your company’s products for e-commerce vs retail channels? If so, you are among a large group of merchants struggling to strike just the right balance between two very different kinds of packaging...
by Julie Rotuno | May 31, 2021 | Blog, Custom Retail Packaging, E-Commerce
People aren’t talking enough about the incredible return on investment you can get from switching to sustainable packaging. First, it’s important to remove any sense that this is something brands should walk toward begrudgingly. Based on what we’re...
by Julie Rotuno | May 28, 2021 | Blog, Custom Retail Packaging, E-Commerce, Retail Packaging
Custom is king in a world where customers can click to buy from thousands of merchants. That’s precisely why so many e-commerce brands are leaving their marks with custom packaging. Packaging is an important feature of the purchasing cycle because it’s the...
by Julie Rotuno | May 17, 2021 | Custom Retail Packaging, E-Commerce, Retail Packaging
Are you underutilizing your product packaging? Many e-commerce brands are missing some big red flags that are reducing packaging performance, dashing customer expectations and diminishing overall brand value. The biggest reason why brands fail at packaging is that...
