by Julie Rotuno | May 12, 2022 | Blog, Custom Retail Packaging, E-Commerce
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available. Such is the case with mailer boxes. If...
by Julie Rotuno | May 3, 2022 | Custom Retail Packaging, E-Commerce, Retail Packaging
How long does it take for a customer to form an opinion about a brand? According to a study published by Google, the average person creates a lasting first impression of a brand within 50 milliseconds. If you have a company that exists only in the virtual world,...
by Julie Rotuno | Mar 15, 2022 | Blog, Custom Retail Packaging, E-Commerce, General Packaging
Packaging isn’t finished until it has an ultraviolet (UV) coating. While it’s easy to think of UV coating as a finishing touch, the truth is that this design element should be a part of the conversation from the start. Is your brand embarking on a...
by Julie Rotuno | Mar 12, 2022 | Blog, Custom Retail Packaging, E-Commerce, Packaging Ideas, Retail Packaging
Is now a time to go bold with packaging? The answer depends on which school of thought you land in when it comes to minimalist versus maximalist packaging. Both options come with pros and cons that can rub up against your marketing plans. Both also have the potential...
by Julie Rotuno | Mar 6, 2022 | Blog, Custom Retail Packaging, E-Commerce, General Packaging, Retail Packaging
What should the packaging design process look like? Brands know that packaging is a major force in customer decisions. In fact, more than 72% of Americans say that packaging design impacts buying choices. The challenge for brands is that packaging needs to be more...
by Julie Rotuno | Feb 15, 2022 | Blog, Custom Retail Packaging, E-Commerce
Brands are inserting brand flair using custom packaging inserts. Think this little touch isn’t worth the investment? Consider customer expectations. Big gestures from big-box e-commerce stores, niche subscription boxes, and bespoke shipping from online retailers...
