by Julie Rotuno | Jan 15, 2022 | Blog, Custom Retail Packaging, E-Commerce
Product packaging isn’t finished until it has a finish. Using the right finishing method is essential for creating a quality experience for customers. Brand managers often find themselves with a choice between soft-touch coating and soft-touch lamination once...
by Julie Rotuno | Jan 12, 2022 | Blog, Custom Retail Packaging
Lamination often doesn’t get its due in packaging conversations. This results in brand managers not hearing about lamination options until those rushed final steps of giving the “go” to updated packaging. The truth is that lamination deserves...
by Julie Rotuno | Jan 9, 2022 | Blog, Custom Retail Packaging, Packaging Ideas, Retail Packaging
Bring the Shine: What Is Varnish for Product Packaging? Varnish is the enhancement far too many brands don’t know they need when picking out packaging materials. What may seem like a minor afterthought creates a huge shift in the appearance of product packaging....
by Julie Rotuno | Jan 6, 2022 | Blog, Custom Retail Packaging
Crisp custom packaging is the start of a crisp brand image. However, brand managers can quickly become overwhelmed after seeing all of the different options on the table for creating brand-defining packaging. Choosing packaging that stands out functions beautifully...
by Julie Rotuno | Dec 21, 2021 | Blog, Custom Retail Packaging, Food Packaging
Custom carryout bags help to spread the word about your delicious products! Restaurants using generic, unbranded carryout bags are missing big marketing opportunities. The truth is that brand loyalty is in the details. Letting customers interact with your...
by Julie Rotuno | Dec 15, 2021 | Blog, Custom Retail Packaging, E-Commerce, General Packaging, Packaging Ideas, Retail Packaging
Have you noticed the trend toward minimalism in the last few years? It’s pretty difficult to ignore as many online influencers share their tips for creating a simpler and more meaningful life. Minimalism also deals with design. It may take the form of a home...
