by Julie Rotuno | May 12, 2022 | Blog, Custom Retail Packaging, E-Commerce
Anyone who has spent a few years in the packaging industry knows that it follows trends much like clothing and interior design. That is, sometimes a type of packaging goes out of style as a new, better option becomes available. Such is the case with mailer boxes. If...
by Julie Rotuno | May 9, 2022 | Blog, Custom Retail Packaging
Today’s consumer is more sophisticated than ever before. When they buy something, they aren’t just shopping for a new product. They also are looking for an experience when unboxing said product. It’s up to entrepreneurs to figure out how to provide...
by Julie Rotuno | May 6, 2022 | Blog, Custom Retail Packaging, Informational, Retail Packaging
In a general sense, printing is nothing new. The technology to print ink on paper in quantity has been around in centuries. However, it’s safe to say that the printing techniques that are used today are definitely not the same as those that were used to print...
by Julie Rotuno | May 3, 2022 | Custom Retail Packaging, E-Commerce, Retail Packaging
How long does it take for a customer to form an opinion about a brand? According to a study published by Google, the average person creates a lasting first impression of a brand within 50 milliseconds. If you have a company that exists only in the virtual world,...
by Julie Rotuno | Apr 27, 2022 | apparel boxes, Blog, Custom Retail Packaging, Gift Boxes
If you are in the retail apparel industry, then you know how competitive it is. Those who want to stay in business must find ways to differentiate themselves from the crowd. This can be accomplished in many ways. It begins by selling eye-catching and original...
by Julie Rotuno | Apr 24, 2022 | Custom Retail Packaging, Packaging Ideas
Should packaging inserts be part of a brand’s loyalty strategy? It might be hard to make the connection between this feature and brand strength at first glance. However, experienced marketers know all about the inertia created by inserts. The best part is that...
