by Julie Rotuno | May 1, 2021 | Custom Retail Packaging, General Packaging, Packaging Ideas, Retail Packaging
Packaging should tell a story. However, far too many brands leave the pages unwritten because they are only looking at packaging from one angle. For some, the priority is reducing packaging costs. Others only focus on creating the boldest style possible. Others simply...
by Julie Rotuno | Apr 30, 2021 | Blog, Custom Retail Packaging, E-Commerce, General Packaging
Shredded paper is shredding the competition when it comes to providing an affordable, sustainable packing material. Jubilant and whimsical, crinkle cut shred paper is designed to make recipients smile. However, this packaging filler is no joke when it comes to...
by Heather Capezio | Apr 29, 2021 | Custom Retail Packaging, General Packaging, Informational, Packaging Ideas, Retail Packaging
Is your business packaging showing the world that you are youthful and vibrant? Or invoking a sense of peaceful calmness? Most importantly: Do the colors of your retail packaging accurately depict the messages and branding of your business to attract your target...
by Julie Rotuno | Apr 25, 2021 | Blog, Custom Retail Packaging, Retail Packaging
What is it about kraft boxes that makes you look twice? Kraft boxes are “naked” boxes made from unbleached pulp. In most cases, they are made from recycled kraft paper. This gives them a very wholesome, holistic look that somehow makes whatever is waiting...
by Julie Rotuno | Apr 16, 2021 | Custom Retail Packaging, General Packaging
How does a brand become unforgettable? The secret comes down to creating an experience that leaves an imprint. For brands, this means appealing to all the senses to create an exciting, satisfying product interaction for customers from start to finish. Many brands...
by Julie Rotuno | Apr 6, 2021 | Blog, Custom Retail Packaging, Gift Boxes
Packaging is a potent way to make a brand statement. While many brands view packaging from a utilitarian standpoint, brands that are in the business of relationship building understand the importance of messaging through packaging. What better way to build brand value...
