Have you ever thought of packaging your products in pillow boxes? This unique packaging option is gaining popularity thanks to its versatility and functionality.
If you’re not sure what a pillow box is, then you’ve come to the right place. At Mid-Atlantic Packaging, we specialize in all sorts of packaging for all kinds of products. Pillow boxes are merely one option among many. Contact us if you want to learn more about packaging for shipping, storing, displaying, and more.
What Is a Pillow Box?
Pillow boxes have a unique and innovative shape that excels at protecting small items. However, pillow boxes are now available in larger sizes as well, expanding your options for using this beautiful packaging style.
A pillow box generally is rectangular in shape, which is, not surprisingly, reminiscent of the shape of the pillows on your bed. On both ends of the box, flaps can be folded inward to close the contents inside. The interior is an open void that is perfect for holding items like jewelry, clothing, food, and more.
What Are Pillow Boxes Made Of?
The two most popular material choices are kraft paper and cardboard. Both options are strong and durable while also being attractive and environmentally friendly. If you will be using pillow boxes for larger or heavier items, then you may want to opt for corrugated material.
Usually, you can select pillow boxes of various weights. This refers to exactly how thick the material is. Thicker material tends to be tougher and more durable, but sometimes a lighter weight material is sufficient for protecting the product within.
Can Pillow Boxes Be Customized?
One of the reasons why many companies love using pillow boxes for their products is because this packaging alternative is highly customizable. Just look at some of the characteristics that you can specify to make your company’s pillow boxes unique:
You can add absolutely anything that you would like to customize your pillow boxes. Some businesses choose to go with a basic, minimalist approach. Kraft paper with a simple stamp of their logo is all that they need to get out the message that they want to send.
Other companies are completely different. They want splashy graphics, a variety of colors, copious text and other unique features. Still other companies fall somewhere between the two extremes. Whatever your preferences may be, be certain to discuss them with the packaging design experts at Mid-Atlantic Packaging.
You’ll quickly discover that you have an impressive array of optional features from which to choose. For instance, you can decide to add embossing to your pillow boxes. Embossing or debossing your company’s name and logo on your packaging is a great way to make your products stand out from the competition.
As another option, consider adding some foiling to your design. A logo, graphic, or your company’s name highlighted in a contrasting foil on pillow boxes will keep your business in the front of your customers’ minds at all times.
Add a Window to Your Pillow Boxes
Did you know that you can design a pillow box that has a display window? These windows are a great way to give your customers a peek at the product before they buy. A display window is attractive and gives your packaging a more luxurious and upscale look. If you want to ensure that your pillow boxes easily can be distinguished from those of your competition, then consider adding a window. It’s a small change that can make a big difference.
Alternatively, you might consider going with a pillow box that is entirely transparent. Affix a label to let the customer know your company’s identity and what’s in the box, but leave nothing else to the imagination. Customers won’t be able to wait to open up that box.
What About Handles?
One of the only drawbacks of pillow boxes is that they can be a little difficult to hold on to. This is quickly and simply remedied with the addition of handles. Customers love this addition because it looks cute and improves utility. Handles may be fashioned from the same material out of which the box is constructed. Alternatively, add a ribbon handle for an extra-special touch.
The Benefits of Choosing Pillow Boxes
Do you want to make your products stand out from the crowd? One way to do this is with unique and innovative packaging. Pillow boxes put you several steps ahead of the competition thanks to their unique shape and many options for customization.
In fact, these are among the main benefits of choosing pillow boxes. This type of packaging always gets attention. No one can resist the unusual shape, which always makes them curious about what’s inside.
That will certainly help your products to differentiate themselves from the other items on the store shelves. In fact, many consumers are drawn to attractive, eye-catching packaging. When given the option of choosing between two similar products, the customer will almost always go with the one that has the most appealing box. Don’t miss this opportunity to grow your business simply by choosing an innovative packaging design.
Plus, consider that you can turn ordinary pillow boxes into unique works of art. You have a world of options at your fingertips as far as material, size, color, and design. All of the colors of the rainbow are at your disposal, and with a wide range of printing techniques being available, you can give your pillow boxes special touches that no other packaging has. Embossing, some foil, or a specialized printing technique can all give your product extra personality that customers won’t be able to resist.
Did you know that choosing pillow boxes also could save you money when shipping? These boxes are sturdy but lightweight. Plus, there’s really no wasted space with this packaging. This gives you an opportunity to maximize your shipping dollars and improve your company’s bottom line.
Don’t forget that customers love to receive pillow boxes. One of the main reasons why is that these packages are so easy to open. There’s no frustration, no fear of cutting or otherwise damaging the contents, or struggling to figure out how the box opens. Pillow boxes are familiar and eminently functional. If you want to offer frustration-free packaging to your customers, then pillow boxes may be the way to go.
Pillow Boxes: An Environmentally Friendly Choice
One of the other major reasons why people choose to put their products in pillow boxes is because it is an environmentally friendly option. Most pillow boxes are made out of materials that are readily recyclable. Plus, many of them are so cute and functional that they will get used again and again before they are ready to be recycled. Pillow boxes easily fold flat, so fitting them into the recycling bin is no problem.
Research indicates that consumers are becoming increasingly conscious of just how eco-friendly packaging material is. When presented with options from two companies, consumers are more frequently choosing the option that comes in the more environmentally responsible packaging. If you want to better ensure your chances of making a sale, then consider going with environmentally friendly pillow boxes.
Endless Options for Decorating
When it comes to putting the finishing touches on pillow boxes, the options are countless. Dress up your pillow boxes with bows, ribbons or twine. Consider adding a bit of lace or a doily along with a special ornament, especially as the holidays draw near.
The shape and size of the pillow box lends itself well to getting all dressed up with the greatest of ease. Just a touch of ribbon is all that is needed to make any product look extra special. If you want your customers to feel like they have chosen a product that is magical and perhaps even life-changing, then think about out-of-the-ordinary ways to dress up pillow boxes.
Ask Mid-Atlantic Packaging About Pillow Boxes
At Mid-Atlantic Packaging, we cover all of your packaging needs. Whether you need tough, corrugated boxes for shipping or pretty and colorful pillow boxes containing small and delicate items, we have exactly what you need.
Browse our ready-made selection of pillow boxes today. If they are not precisely what you are looking for, then get in touch with one of our expert designers. Work with them to design a customized pillow box that precisely meets your specifications. Some custom options include:
- Display windows
- Printing techniques
- Unique graphics and text
Thanks to our knowledgeable and creative design team, you’ll be able to create one-of-a-kind pillow boxes in surprisingly little time. Order just a few for the holidays or a limited-run edition or make a much larger order if pillow boxes are going to be your packaging style of choice.
If you’re having trouble deciding, just give Mid-Atlantic Packaging a call at (800) 284-1332. Our experience will help to make your packaging choices much easier.