Is your packaging in need of an update? Are you happy with your retail shopping bags or boxes, but just feel like a little something extra could really take them to the next level? Are you trying to keep up with the competition? Are you looking for retail packaging that really looks social-worthy and is something your customers rave about?
If this sounds like you, then maybe it's time to consider adding some custom printed tissue paper to the mix!
But before we show you some trendy examples, let’s look at why tissue paper matters to your packaging and branding.
Why Should You Invest in Custom Tissue Paper?
There are several reasons why adding custom printed tissue paper to your retail packaging, and even shipping materials, is a great idea.
First of all, tissue paper is a relatively inexpensive way to make everything look a bit more festive! We believe that even the smallest of packages deserve a little something extra. Plus, tissue can really wrap up (ha, pun totally intended) and elevate the overall look of your packaging.
Be honest with yourself: if you shopped at a store, and they just handed you an enormous shopping bag with your product casually tossed at the bottom, would you be thrilled?
Remember that your customers may be carrying your bags around town, or they may be purchasing a gift. That's a lot of potential eyes on your shopping bags. Make sure you're representing your brand in the best light, even after your customer leaves the store. Custom packaging that looks great is really the gift that keeps on giving…honestly, can you think of a better way to reinforce your brand identity?
Of course, tissue paper can also help to protect what's inside your bags and boxes. If your store sells smaller items, especially things like jewelry, it's always a good idea to wrap purchases in tissue paper – especially if you're shipping them!
(And depending on the shipping distance and how fragile the product is, you may also want to consider adding bubble wrap or other protective filler.)
So what’s hot in the world of custom printed tissue right now? Take a look at 5 trends we’ve been seeing (and loving) lately. We think you’ll agree – you can’t go wrong with one of these!
5 Awesome Custom Printed Tissue Paper Options
1. Keep It Elegant
These options are wonderful for high end luxury clothing and lifestyle brands, or even wine shops wanting to elevate their packaging.
We suggest wrapping one piece of tissue paper around the product itself (two if it's larger or heavier) and then fluffing one in the bag or box to give it a little something extra! These prints and options come in lots of different colors, so you’re sure to find that perfect shade to match or compliment your brand.
2. Keep It On Brand
Why not let your tissue paper be a part of your overall branding strategy?
The gorgeous options here do exactly that! Notice too, that these come in virtually any color and can be printed in whatever font you use for your logo or name. Remember, when you're going with a customized option, it's important to keep your brand consistent.
Yes, even something as small as the tissue paper you use can make a huge difference.
3. Keep It Festive
Of course, there's nothing wrong with having a little fun when it comes to tissue paper!
We love the bright and vibrant colors of this floral print, and we could see it working perfectly in a store that sells candles, beauty products, or even books!
Remember: it's always a good idea to have your packaging tie in with any upcoming holidays or events. It's especially important when it's likely your customers will be using your packaging for gift wrap!
4. Keep It Current
It’s true…even the finer details of packaging (like tissue paper) follow the latest trends. Trust us when we tell you, the last thing you want your packaging to be is dated.
The super-chic designs featured here are in line with the latest trends in both design and fashion – and some have even incorporated branding into the mix!
Remember, your packaging is making a statement about your company. Make sure clients know you're keeping up with the times.
5. Keep It YOU
Finally, just make sure you pick tissue paper you actually enjoy! Especially if you're working in a retail store, you're going to see these packaging materials every day – so make sure you go with something you can live with.
Ready to Order Custom Tissue Paper for Your Business?
Are you ready for your tissue paper to work harder for you? We can’t think of a good reason not to let your tissue be part of your smart branding strategy!
When you're ready to place your order, or if you'd like to learn more about custom retail packaging, spend some time on our website!
If you have any questions, always feel free to reach out to us. And be sure to send any of your own packaging pictures our way – we always love seeing what you come up with!