At Mid-Atlantic Packaging, you know we’re always combing the market, the data, and even our own customer feedback to bring you the most current and concise information about retail packaging.
It’s a question we get all the time: What type of packaging is best for my company and brand?
Though we’d love to be able to give a quick, one-size-fits-all answer, the reality is: the best packaging varies from brand to brand, product to product, and really even depends on the personal taste, age, and income of your target market.
The best thing we can do is provide you with an overview of some of the different types of packaging out there, so you can make an informed decision.
So today, we’re going to talk about kraft paper shopping bags.
What Makes for Good Shopping Bags?
Whether you want to deck out your shopping bags with custom printing, or go for a simpler design like our oatmeal kraft paper shopping bags, you still need to know the basics.
According to a presentation given by industry expert Islem Yezza, solid packaging should be:
Kraft shopper hit on all of these points. Read on to learn even more about the 5 things you can’t afford to miss when it comes to kraft shopping bags.
5 Reasons Kraft Paper Shopping Bags Are a Solid Packaging Choice
1. They’re Sustainable
With a renewed focus on eco-friendly packaging, kraft bags fit the bill for packaging options that clearly communicate how much you care about lowering your impact on our planet. Made from recycled materials, and able to be recycled themselves, kraft bags aren’t just eco-friendly – they’re also just as chic as their plastic counterparts. To spice them up further, consider adding gift tags, ribbons, or bows.
2. They’re Functional
Nobody wants a bag they can’t figure out how to quickly open and close – and they’re definitely not interested in a flimsy bag that’s going to split open before they even reach their car. Kraft bags are durable enough to carry heavy objects, especially thanks to their twisted, reinforced handles. Plus, in keeping with our earlier theme of sustainability, they’re strong enough to be reused to carry school lunches, extra books, or almost anything else you can imagine.
3. They’re Interactive
In his presentation, Yezza strongly advocates for harnessing the advertising and branding expertise offered by technology.
When we thought about it, we realized that while custom kraft shopping bags hit all 5 points that Yezza touches on, they especially make the grade in the interactive category. And not only do customers love them for their durability and style, companies also love them for the advertising possibilities they offer.
Think about it: these days, customers can scan a QR code on a bag and learn even more about the product. But if that’s a little too high tech for your taste or brand, why not use a promotional marketing insert with info so customers learn more about you? Not sure what to tell them? It’s easy! Give them the opportunity to quickly connect with your brand, read customer testimonials, or learn more about why you started your company.
4. They’re Flexible
Especially when they are being reused, customers and companies alike want shopping bags that are intuitive, don’t take up too much space, and can work with a variety of products. No matter your industry, kraft shopping bags will more than likely make a great vessel for your products. Plus, options like our varnish stripe paper shopping bag fold over on themselves easily, meaning they can be stored flat, without taking up too much precious space. Available in tons of different colors, kraft bags are also incredibly flexible in the print and design opportunities they offer.
5. They’re Able to Tell a Story
A kraft shopping bag offers you prime real estate: you’re gaining access to your target market and their friends, access to someone who has already purchased something from your store, and an opportunity to connect with your customer base on a more personal level – take advantage of that! A striking logo can really make a difference!
Now that you know all the possibilities offered by kraft bags, we hope you have a better idea as to whether or not they’re the right fit for your business. Keep checking back in with our blog, as we continue to give you overviews about the many different types of retail shopping bags we offer.