So, you’ve decided to open a new business…
First of all: Congratulations!
Second of all: We know you have a million things to do, are probably feeling a little overwhelmed, and may be looking for trusted advice from industry professionals about how to get your business off on the right foot.
Take a breath, relax, and let us help you. When it comes to your packaging needs, there’s simply no one better than a partner with 35 years of industry experience to help you succeed. And while we may not be able to cross everything off your ever-expanding to-do list, we can make sure your packaging strategy is ready to hit the ground running.
In this post, we’re going to outline the 5 MUST-HAVE Packaging Products for your new business.
But first, let’s take a look at why packaging is such an integral part of a successful brand….
According to the recent study “Packaging Matters: Studying the Satisfaction Gap in Consumer Packaging,” the packaging of a product is more influential than:
- television ads
- reviews posted online or in apps
- recommendations from friends
Did you read that? Packaging is more important than commercials, reviews, or recommendations. Wow.
That same study also proved that, to most customers, how a product is packaged is almost equally as important as the brand they are buying.
And yet another study proves that some businesses have experienced a 30% increase in consumer interest as a direct result of their packaging . These numbers make ignoring the importance of packaging virtually impossible.
Without further ado, let’s take a look at the Top 5 MUST-HAVE Retail Packaging Products!
Item #1: Retail Shopping Bags
This one goes without saying! You know you need some sort of bags…but have you thought about customizing your shopping bags? Research shows that custom packaging will help to get your brand and your name out in the streets – remember our earlier study? It shows that over 90% of shoppers will reuse their bags in some way. That means fresh new eyes on your brand, and a reminder for those eyes who already know you to come back for another round of shopping!
But, if you’d rather stick with stock shopping bags (essentially, un-customized options) Mid-Atlantic Packaging offers a variety of colors, sizes, and handle options. Shopping bags are ideal for most businesses, but are essential for those shops that offer products like clothing, small electronics, jewelry, and hostess-type gifts. Remember too, that if you’re an eco-friendly company, or if you just want to show your customers that you care about your environmental impact, we offer a wide range of green options, and our recycled kraft shopping bags are a sure win. You can also pick up some reusable tote bags that customers love to use around town.
Item #2: Boxes of all Shapes, Sizes, and Uses
If your items are often gift-wrapped, are a bit heavier, will be shipped, or are simply better-protected in a box than they might be in a bag, be sure to pick up some retail boxes (remember that boxes are just as customizable as bags are). We’ve made sure that the boxes we offer will cater to a variety of businesses. We have:
- flower boxes for florists
- jewelry boxes for the bling-slingers
- small boxes for gift cards to dress up the classic gift that keeps on giving, making what could be a boring old gift card in an envelope more presentable and exciting
- decorated corrugated boxes which are great for no-fuss shipping and ensure packages arrive in good condition and in style
- apparel boxes for our clothing retailers
As with our shopping bags, our boxes come in all different sizes and colors, and are made up of a variety of different materials. We even offer boxes with holiday prints for an extra dose of festivity.
When it comes to packaging, even the smallest details can make a big difference. That’s why we recommend you have tissue paper on hand to add a little something extra to your packaging. Tissue paper helps to protect your items by preventing them from sliding around in transit or during the shipping process, and, most of all, it makes your packaging look even more like a gift than it already is! We offer basic kraft tissue paper, tissue for florists, food grade tissue, and of course, tissue with cute prints!
Item #4: Ribbons and Bows
If you’ve taken all the time to perfect your packaging, don’t forget to top everything off with a pretty ribbon or bow! Ribbons and bows are the perfect finish to any package. No matter what your brand image or personal style is, we have tons of ribbon and bow options to choose from, including grosgrain ribbon, jute cords, shiny bows, and much more. We offer a variety of styles, materials, and of course colors. If you’re ordering several spools of ribbon, you may want to pick up a ribbon rack, just to help you keep everything organized.
Item #5: Pricing Labels/Tags
Of course, you need to plan for how you’re going to price the products in your store. This is a part of the packaging process that, unfortunately, we’ve seen many people overlook. But even the best products in the world won’t sell unless customers can clearly see the price – and keep in mind that often, customers are either too self-conscious or just don’t want to take the time to ask store owners or employees about the cost of an item. Make sure you’re not missing out on your next sale by ordering yellow removable price tags (for easy cleanup!), variety price labels, and of course, some sale price tags. Make sure you’ve added a price marker so you can speed up the pricing process.
***Don’t forget: if you plan to add complimentary gift wrap at any point during the holidays or in general, you may need a few extra supplies.***
We love when we can help make your life easier, and if we can be a part of making your new business venture more successful, all the better! Be sure you’re always checking back with our blog as your business grows, as we offer invaluable packaging advice for all phases of business. If there’s a topic you think would be especially helpful to our readers, or an aspect of the packaging industry or process you’d like to see further explained on our blog, feel free to get in touch with us – we love hearing from you!
Where Can You Find the Items Mentioned in this Article?
- Ribbon or Bow
- Tissue Paper
- Retail Boxes
- Recycled Kraft Shopping Bags
- Apparel Boxes
- Decorated Corrugated Boxes
- Small Boxes for Gift Cards
- Flower Boxes
- Custom Shopping Bag
- Jewelry Boxes