You’ve probably been there yourself: you order an awesome item online that you need for an upcoming event. You excitedly wait for it to come, anticipating its arrival every day. Finally, the package arrives on your doorstep, and you rush inside, excited to open up the box you’ve been waiting to get for the past, well…5 – 7 business days.
After you cut through the packing tape, you realize the horrible truth:
…your item has been completely smashed in transit.
No doubt, you easily remember how upset you were. Sure, we all know that sometimes it’s the fault of the mailman or the delivery gal, but at the end of the day, you were most likely at least a little bit disappointed at the company you ordered the item from as well. Most of us would be thinking: why didn’t they take more time and care to package their products so they’d arrive in perfect condition?
Now, ask yourself: is how you felt at that moment, how you ever want a customer to feel about you? Of course not.
What You Can Do to Protect Your Packages
According to data revealed at a recent Contract Packaging Association Conference, less than 20% of American consumers are satisfied with the way a product is packaged. Sure, this dissatisfaction may in part be about the actual shopping bags customers receive, but it also has a lot to do with how a product is shipped. After all, remember that for many consumers, how an order arrives at their homes is really their first tangible, face-to-face encounter with a brand. And we all know that old saying about first impressions and second chances.
We suggest you pick up extra packing materials to help make sure your shipping process goes smoothly. Not sure what to get? Don’t worry, we’ve got you covered.
Below, we’ve listed a few of the most important things you need to ensure your packages are delivered with precious cargo in perfect condition – and that means you can gain loyal customers and increase current customers’ trust in your brand!
What You’ll Need
The Basics – The first packing item to consider will depend on what kind of items you ship. If you have larger, bulkier items that can’t be fully disassembled, we suggest you have on hand a few bags of packing peanuts in bulk, which you can find on our website in both green and biodegradable options. For smaller and less fragile items, like books or bound journals, poly mailers are perfect. For packages that contain fragile items of any size, we recommend bubble wrap.
The Décor – Just because something is perfectly packed and protected doesn’t mean it can’t be cute! Why not “Jazz” up your shipping boxes (pun totally intended) with our jazz pack shred filler – this tiny, shredded, accordion-like filler definitely adds an extra dose of festive. Available in green, black, burgundy, and more, you can match your brand’s colors or any occasion.
The Extra – If you’re still concerned about breakage during the shipping process, or if you just want your shipping box to appear completely full when opened, why not consider ordering our industrial packing tissue? Not only will crumpling up the packing tissue help keep your products from sliding around and potentially breaking during the shipping process, it also means that when your customer opens up their box, their items will be right on top.
The Finishing Touch – Before you get ready to ship your items, don’t forget about one of the most important parts of the shipping process: the packing tape. Make your job easier with our packing tape dispensers, so you can avoid constantly having to “find the end” on your tape roll. We have tape in both clear or tan to match whatever look you’re going for.
At Mid-Atlantic Packaging, we’re not just experts on creating perfect custom bags for your brand – we also know how to help you with every single part of the entire packaging process, from packing peanuts to the taped up package. Our blog is here to help guide you and answer some of the most common questions we hear from our readers and customers, and our reps are happy to answer any additional questions you may have. Do you have a topic you’d like to see addressed on our blog? We’re all ears and always open to suggestions, so don’t hesitate to write to us with your most pressing packaging questions.