If you’ve been in business for a few holiday seasons, chances are you’ve already put in the majority of your Christmas and holiday wrapping supplies orders. But if you haven’t yet, don’t panic! There is still time to take advantage of pre-holiday sales, bulk deals, and all the other benefits that come with buying your packaging and wrapping supplies early. Check out why getting your order in early is the best way to alleviate at least some of that familiar holiday stress. And if you just haven’t had the time to get it together this year? Don’t worry…we’ve still got you covered.
Reason #1: You’re More Likely To Get What You Want
One of the biggest issues with waiting until the last minute is also the simplest — the longer you wait, the less likely it is that the adorable, Snowman-printed wrapping paper you love is still going to be in stock. Smart shoppers buy early, because they know that the closer you get to the holiday season, the less chance there is that those cute and quality items will still be in stock. You don’t want to be settling for your second choice, and you want to be able to give your customers wrapping that is indicative of the quality of the gifts inside.
Behind in your game this year? Don’t worry if you just can’t find your first choice this year. Pick the next-best one and move on. Your customers won’t know you really loved that Snowman paper. But remember next year, start early!
Reason #2: It’s Easy to Plan Your Look
Another reason to get ahead of the game? Creativity can take time. Start collaborating with coworkers and researching fun and cost-effective wrapping methods now so that you can execute them efficiently and perfectly by the time the holidays arrive. If you’re going with more customized wrapping options, this is especially important. Take the time to carefully plan your design and order everything you need early.
Behind in your game this year? It’s ok! Go simple this year. You can still brainstorm ideas with your team, but this year you may just have to scale back a bit. File those awesome ideas for next year; this season, go for quick and easy. You can still come up with creative and fun easy-to-execute ideas that will make your business stand out.
Reason #3: You Can Buy In Bulk
It goes without saying that ordering early means you’re able to buy in bulk because stock is still high. Buying in bulk will save you a good amount of money and, even more importantly, Always remember to buy more than you think you’ll need, because if you’re offering free gift wrapping to your customers, chances are you’ll have a huge stream of last minute shoppers — and you don’t want to let anyone down.
Behind in your game this year? If you missed the window to buy your supplies in bulk and there isn’t enough of one style, consider going with 2 or 3 different options that your customers can choose from. They won’t know that you originally intended on doing one style of gift wrap. And, they may appreciate the idea of having a choice.
Reason #4: It’s Motivation to Get the Word Out
If you already have your supplies in stock, you’re not going to be shy about advertising your holiday gift wrapping in local markets. Establish yourself early-on as the best one-stop shopping experience in your city for a variety of holiday needs, and you’ll corner the market before any of your competitors have the chance to. Plus, you’ll also let those who prefer to get their holiday shopping done early know that you’re already prepared to help them every step of the way!
Behind in your game this year? If you haven’t already planned a marketing campaign to promote your free gift wrapping, don’t underestimate the power of word of mouth and social media. A stand-out wrapping job will spread the word quickly as happy customers are more than willing to talk to friends about you and your great gift wrapping, and posting to your social platforms can be more effective than you know.
Reason #5: You Will Have a Variety of Options
Ordering early means you’ll have the chance to think about the kinds of wrapping supplies you’ll need. Keep in mind that to make it through the season, you may need more than 1 roll of paper. Remember the old adage: “Variety is the spice of life.” Select several holiday patterns and let your customers choose which one they like best for their gift. Also, be sure to stock up on plenty of holiday-themed bags — because not everything can be so easily wrapped in paper! Don’t forget the accessories. Bows, ribbons, tags, tissue paper, and even customized stickers can help you to really stand out! Be sure to buy early and in bulk so you can start to plan different ways to wrap your gifts.
Behind in your game this year? If you pictured going full-scale this year and offering a ton of options for your customers, but haven’t ordered yet, don’t stress about it! Just choose 2 or 3 options that are wildly different. With a wide range of style-options, people will feel like they have more choices than they really do.
Reason #6: Sales
The earlier you buy your gift wrapping products, the more likely you’ll be able to take advantage of pre-holiday (or, if you’re really on top of it, post-holiday for next year!) sales. Wrapping supply companies will want to clear out any extra stock or supplies they have to make way for new patterns. So be sure to check back every few days to see if any new sales or clearances have been posted to your favorite site.
Behind in your game this year? We just mentioned it, but this one is worth a double-mention. Put a note in your calendar to check the discounted and clearance items just before or right after the holiday this year. You won’t believe the deals you can find on gift wrapping supplies for next year!